You Get What You Pay For


These days, cut rate content websites are as abundant as cat videos on YouTube. If you need writing done, you can find someone who will do it . . . cheap. For a couple cents a word, you can get content written within a day or two.

Think about it.

If you’re in a rush to get web content online, or working with a tight budget, these services may seem enticing. I know, because I was lured by their promises too—not for writing, but for a logo.

I don’t know the first thing about graphic design and after searching through portfolios at a popular discount marketplace, I chose a designer I thought would help bring my logo vision to life for a very small fee. I crafted a well-thought out request and explained my ideas. This was me, putting myself on display, advertising my skills and abilities to the world. I wanted it to be inspired.

Two days later, an uninspired logo showed up in my inbox.

After my initial disappointment had receded, I realized the old saying is true: You get what you pay for.

As a professional, you can pay a penny a word for blog posts, white papers or web content. It’s not difficult to find someone fast and cheap.

But, if you want writing that reflects who you are, if you want it to be smart and professional, and maybe even a little fun, if you want copy that flows and is easy to read and grammatically correct, a few cents a word is not going to cut it.

Don’t scrimp when it comes to presenting yourself, your business, and your services to the world.

Think about it.